The Biggest Meal Replacement Shake Missteps


Replacing 1-2 meals a day with a meal replacement shake can be a boon to weight loss and appetite control efforts… or it can be a bust, if you’re using it incorrectly. To get maximum benefit from your meal replacement shake, avoid these three common weight loss shake mistakes: Shake mistake #1 – Eating more at other […]

How “Iron Cowboy” James Lawrence Did 30 Iron Distances in 1 Year – #MyIdeal

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Don’t tell James Lawrence there isn’t enough time in the day to exercise. James, aka the Iron Cowboy, says that’s the biggest excuse he hears from people who aren’t making an effort to reach their #ideal. His belief: “You have time for what you make time for.” Hey, James set two world records in endurance racing, including completing 30 full Iron […]

How to Survive Summer Sugary Carb Madness

Gummi bear invasion

Think winter holidays are the sugariest time of year? Think again. It’s gotta be summertime. Just count all the parties, barbeques, social outings, and visits to friends and relatives. Not only do social gatherings equate to piles of sugary carbs (for some odd reason), but when we’re other people’s guests, we’re at the mercy of […]

These Three Letters Are Making You Gain Weight


Do These 3 Letters Cause You to Eat an Extra 300 Calories Every Day? So Lindsey, our nutritionist here at IdealShape, has been tracking the daily snacking habits of people who are struggling to lose weight. What we have to report is a little scary… Over the course of a week, three letters can cause people […]

#MyIdeal – Cotopaxi Designs Outdoor Gear with a Social Mission

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Davis Smith always wanted to make a difference. He loves the outdoors and going on adventures, but he really loves helping people. That’s why he launched Cotopaxi with a double mission: to help connect people with their love of outdoor sports and to improve the world through social good. “I think everybody needs to find what their passions […]

Healthy Donut Recipe: Blueberry Protein Donuts


Last week’s Carrot Cake Protein Cupcakes were so unbelievably good we couldn’t resist another healthy baked treat: Blueberry Protein Donuts. We love adding protein to our treats because it’s nutritious and filling, so you can get away with having just one. A healthy donut that happens to be delicious? Let’s just say, they’re so good that when Lizzy […]

Guess Who’s Joining IdealShape as Team Nutritionist?

Lindsey Mathews

It’s official. Fitness guru Lindsey Mathews is IdealShape’s new fat loss nutrition and exercise expert! Over the past decade, Lindsey has helped hundreds of people lose weight and build muscle. She’ll be creating brand-new exercise and nutrition plans to help IdealShape customers achieve your fat loss goals — in a way that’s fun, fast and long-lasting. She’ll also be […]

Always Take This With You When Shopping

shopping hunger trap

Crazy how quickly an everyday shopping trip can derail our fat loss goals. Tell me if this sounds familiar… you pop out on a Saturday morning to run a few errands — do the grocery shopping, get the oil changed, make a quick stop at Home Depot. Next thing you know, your “quick” shopping trip has […]