Motivation is crucial for weight loss success. Motivation is what keeps you going and helps you stay on track to weight loss when you feel like throwing in the towel. Motivation is what helps you get back on the wagon, even when you’ve fallen off.
In fact, one study shows that getting the right motivation at the right time during your weight loss journey can be the difference between failure and success!
Here at IdealShape we love finding things that motivate us! Like this amazingly motivational ad campaign by Sport England, called “This Girl Can.”
Sport England did some research and found out that, in England, there were far fewer women than men playing sports and getting active. 2 MILLION fewer, to be exact!
2 million is a pretty big gap, so they asked women why they chose not to participate. Their answer?
“Some of the issues, like time and cost, were familiar, but one of the strongest themes was a fear of judgement. Worries about being judged for being the wrong size, not fit enough and not skilled enough came up time and again,” said Sport England CEO Jennie Price.
So, Sport England set out on a mission to show women everywhere that no matter who you are, how fit you are or what you look like YOU CAN DO IT! In a single video, they crushed every stereotype about what it means to be “fit.” Check it out!
Fighting Fear of Judgement
To prove their point that every woman can participate in sports and exercise no matter their level of fitness or appearance, Sport England literally grabbed women off the street to star in their campaign.
They approached women outside gyms, soccer fields, and out running in order to cast real women to inspire other real women. They specifically avoided casting professional athletes because they didn’t want to reinforce the message that you have to look a certain way or be at a certain skill or fitness level to participate.
Victoria Curwell, one of the women featured in the ad, admitted that when she first started cycling she was very self-conscious.
“I started off thinking ‘god, they must be looking at me thinking I’m such a sweaty pig.’ But then you think ‘OK, they’re looking at me thinking she’s just done a really hard spin class and worked her socks off’,” Victoria said.
Sam Mollaghan, another of the “This Girl Can” ladies, felt similarly. When it came to exercise and running she held herself back because of her insecurities.
“I thought because I wasn’t slim, I couldn’t do it,” Sam said. “Then one Saturday in August I just got my trainers on and went to join a 5km Parkrun. I started at the same time as my husband and son and even though they went off faster, I got round it. That was my biggest thing, just to get round it. Since then, because I knew I could do it, I’ve been going back.”
Of course, it’s not surprising that so many women feel this way when you see ads like the one below, everywhere.
In fact, Dove found that only 4% of women worldwide consider themselves beautiful even though 80% of women agree that every woman has something about her that is beautiful.
It seems that the world is trying to sell the idea that the process of getting fit has to be done in secrecy and once you’re already fit, then you can begin to participate publicly.
This is not to say that as a nervous beginner you should feel bad about starting out at home. I can completely relate to feeling out of place when first beginning a new sport or hobby. If you don’t feel comfortable heading out to a gym or a group class just yet, that’s ok.
Just like Sam Mollaghan said, you have to find a way to just get around it. In that case, the IdealShape Up Challenge is just what you need.
Our free, 12 week exercise and nutrition program is great for when you’re just starting out. It can be done from the comfort of your own home with minimal equipment. Plus, with an online support community you can get all the motivation and support you need from other women that are just like you!
Finding Your Motivation
I love this campaign because it shows all of us that no matter what shape you’re in, or how “skilled” you are, you can get active and have fun doing it. It’s just a matter of getting out there and trying!
I had my very own “This Girl Can” experience recently when I began olympic weightlifting.
For months I had wanted to try olympic weightlifting, but felt too intimidated. Mainly, I didn’t want other athletes to judge me for being a total beginner and knowing literally nothing about the sport. I asked around about it, but I just couldn’t seem to find the courage to try it.
One day, my friend invited me to come and lift with her, so I did. When I first started out I was pretty self-conscious, I felt like I was asking too many questions. But, the more I did it, the more confident I felt.
I let my fear of judgement hold me back from something that I really wanted to try, until I found the right motivation.
Don’t let that be you! Instead, let “This Girl Can” be your motivation to get out there and try something new.
Taking the Message to Heart
It’s easy to relate to the “This Girl Can” campaign, which is why so many people have really responded to the message. “This Girl Can” is so powerful other companies have produced their own motivational videos!
Like this one:
You Can Too!
The message is clear: you can do this! It doesn’t matter if you’re a beginner or if you know absolutely nothing about sports and exercise, get out there and try. It doesn’t matter what anyone else thinks. You have to start somewhere.
The same thing goes for weight loss. Do it for you, it doesn’t matter what anyone else thinks. Do it for yourself, your health and your happiness! You can transform your body and your life, but you need to start somewhere, just like the IdealShapers in the video below.
For more inspirational videos just like this one, click below!
How do you feel about the “This Girl Can” campaign? Have you ever let a fear of judgement hold you back from trying something new? Let me know in the comments below!