Sugar Addiction is Real

"You can't keep it off your mind, and you keep coming back for more." If you feel this way about sugar, you may have become dependent on it. Sugar increases the release of serotonin (the "happiness hormone") in the brain in a way that is similar to certain drugs. Serotonin makes you feel good and gives you a sense of euphoria. But the more sugar you eat, the more tolerance you create and the less euphoric you feel. Sugar consumption is often followed by a crash — and to get rid of the feeling of being tired and lethargic, you eat more.

Sugar Dependence Doesn't Have To Control Your Weight and Life

In 2010, the average American consumed 132 pounds of added sugars (in soft drinks, fruit drinks and sports drinks). The World Health Organization recommends that our diets contain less than 10% sugar. Mass sugar consumption hasn't just made us fat; it has contributed to type 2 diabetes, heart disease, depression, migraines, poor eyesight and several other ailments. It's time to take control of our sugar consumption. A common solution is to try to eliminate sugar from one's diet completely. However, dieters are usually unprepared for the withdrawal, cravings, and bingeing that follow from cutting out sugar cold-turkey after having been dependent on it. This precarious position can make you feel completely out of control around sugar.

Why Willpower Isn't the Answer

Restriction and abstinence aren't the solution when it comes to sugar consumption. After much research and experience helping individuals decrease their sugar consumption, we discovered that in order to truly change the dependence, people had to change the way they thought and felt when eating sugary foods. Instead of focusing on willpower, we discovered that we could engage the subconscious mind in decreasing your dependence on sugar. How? By replacing old outdated habits with positive suggestions, which in turn help you create new healthy habits. It takes 28 days to create a new habit, and as your personal brain trainer David Meine will show you how to harness this for your benefit. He will share the same knowledge and techniques with you that helped him overcome his personal dependence on sugar and lose over 30 pounds.