Weight Loss Tips

Are You Trapped in “The Great Weight Loss Fallacy?”

Listen Up Ladies!

This may be the most useful thing that you have read in a long time.

Dr. Pam Spurr, author of The Emotional Eater’s Diet says, “Where once women worried about bad hair days, increasingly, I see women fret about bad body days. Nothing is right about them, let alone a little untamable hair.”

What Happened in London

Slim Woman in a Bikini

On Monday, June 13, 2016, London’s new mayor, Sadiq Khan, announced a ban on such ads—which critics call “fat-shaming”—from London’s public transportation system starting in July, saying the messages encourage unhealthy body images for young women.

“I am extremely concerned about this kind of advertising, which can demean people, particularly women, and make them ashamed of their bodies,” Mr. Khan said.

“Nobody should feel pressurized, while they travel on the Tube or bus, into unrealistic expectations surrounding their bodies.”

This Protein World advertisement was also banned because of concerns about its health and weight loss claims.

What’s Happening in America    

We usually don’t see bikini clad thin women staring at us in the subway. However, almost every day in America, we are surrounded by images of gorgeous-looking movie stars, models, and celebrities cascading into our view through our computers, TVs, tablets, smart phones, magazines, and posters.

These weight loss advertisements pop up on our televisions, trusted websites, and in popular “high-credibility national magazines.”  We assume that they must be true!

No wonder we begin to make comparisons between them and us. Seems like you can’t see these “perfect-looking people” too long before you start to envy them, and what great shape they appear to be in.

And like Dr. Spurr says, more and more of us women are fretting about our own bodies.  Then we start grabbing for anything that promises us one of those “that girl bodies.”

The Inside Celebrity Story

Before you get carried away thinking, “I would do anything to look like that!”  Let’s take a look at what these beautiful people really go through to “look like that.”

Writing for Divine Caroline, trainer Valerie Waters says that she starts clients on a pre-awards show regimen about six weeks before the event—even if the celeb is super-skinny to begin with. “Stars do tons of cardio—way more than the usual ‘hiking’ or ‘yoga’ that they claim keeps them thin.”

Heidi Klum and Hilary Swank

Oz Garcia, celeb nutritionist, recommends to his clients frequent massages to promote relaxation and circulation.  Less stress means less cortisol, a hormone that can contribute to weight gain.

Sandra Bullock

Here’s what Sandra says the key is to looking her best: “It’s called excellent makeup artist. Don’t give away my secret!  You haven’t seen me drop off (my son) in the morning at preschool. It’s not pretty.”

Her incredible figure, thanks to grueling workouts with her trainer, Simone De La Rue, is a no-nonsense mix of Pilates, kickboxing, weight training, running and biking. (Published on Shape Magazine.com).

Kate Winslet

Uses a Resculptor device to help erase fine lines, reduce puffiness, lift the eyes and cheekbones, and even define the jaw line.

Julia Roberts

In “Top Stars Reveal How They Prepare for the Red Carpet” “Julia Roberts admits ‘(It takes) 17 people…well, 15 to 17 people.’ Roberts revealed, ‘It takes a village. It really does.’

This “Pretty Woman” star is 46 years old and has trained with Kathy Kaehler for more than 10 years doing a mix of aerobic step workouts, Pilates, yoga, running, swimming, and strength training. ‘I don’t want exercise to change my life’ she’s said, ‘just my butt.’

There is More, Much More!

Other women you know keep themselves in shape by not only being careful with what they eat, but they also:

  • Use the treadmill, then the Bosu ball, then back to the treadmill.

  • Push the worry down, and pull the Spanx up!

  • Spray tan and skin treatment called Fractora.

  • Not too much food, not too much exercise, not too much anything.

  • Clean and balanced diet, work out six days a week.

  • Yoga, Pilates, karate, jogging, swimming and ballet-based workouts.

  •  Eliminate refined flour and wheat products, processed foods, alcohol, and sugar, at the very least.

  •  Special machine to electrically stimulate skin into a taut-er version of itself.

  •  Zerona laser to shrink fat cells, microderrmabrasion, and Botox.

The Great Weight Loss Fallacy

A majority of Americans are overweight and out of shape! We all know that! (Even the Federal Government Health Department figured that out!)

However, if you’re still trying to grab one of those wonderful, amazing, one-size-fits-all diets, down some protein, swallow a bunch of fat-burning pills and end up looking like one of those celebrity-body people: you are trapped in the great weight loss fallacy!

“Each year, millions of people set weight loss goals using diets and various kinds of programs, but only a small fraction of those individuals keep the pounds off,” says Suzy Kerr, writer for Demand Media.

So what’s the problem? The main problem is a fallacy, or error in thinking.

You just read what those stars do to look like they do.  It’s definitely not grabbing a quick result diet plan or wearing something on your body or rubbing something into the skin.  They do much more and what they do is crafted to their specific needs.

(Want custom meal plans and workouts designed for you goals? Click here to check out our free IdealShape for Life Challenge)

Join our free IdealShape for Life Weight Loss Challenge!

Think About This:

Millions are looking for a fast and easy miracle that will help get rid of unwanted pounds and help them look like those “poster girls.”  Thousands of products flood the market each year with the promise to eliminate those pounds and restore greater health to individuals.

It is estimated that Americans alone spend about 35 billion a year on various weight loss products. Many are harmless and a waste of time and money.  Others can actually be dangerous.

Some of these fad-diets produce a quick temporary result and nothing that is healthy or long term, just another cycle of frustration and disappointment for the dieter. The emotional fall-out can be devastating.

Now think about this: If any of them really worked for long-term weight control and good health, then being overweight and out of shape would not be the public health concern that it is!

Get Out and Stay Out of the Great Weight Loss Fallacy!

Anyone desperate for losing weight and getting in shape without a little effort and sacrifice is an easy target for weight loss advertisement claims.

“Lose Up to 8 lbs in 1 Week. Want to Lose Weight Quickly, Burn Belly Fat Fast. No Diet. No Exercise.”

We won’t tell you which national Health Magazine ran this advertisement. However, it was one specifically written for Women.

If you believe that there is anything about the product being advertised that is healthy, long range, and will produce “that body” that you would like to have, guess what?

You are trapped in the Great Weight Loss Fallacy!

Federal Government and False Claims

The U.S. Federal Trade Commission is so concerned with false and misleading weight loss claims they have written A Reference Guide for Spotting False Weight Loss Claims.

We don’t mean to labor the point but we are going to include seven of the claims that experts say simply can’t be true. Hopefully, knowing these ad claims will encourage you to look for a more legitimate “get my body beautiful plan,” and help you get out of and stay out of Getting Trapped in the Great Weight Loss Fallacy!

Watch out for these claims:

    1. Causes weight loss of two pounds or more a week for a month or more without dieting or exercise.

    2.  Causes substantial weight loss no matter what or how much the consumer eats.

    3.  Causes permanent weight loss even after the consumer stops using product.

    4.  Blocks the absorption of fat or calories to enable consumers to lose substantial weight.

    5.  Safely enables consumers to lose more than three pounds per week for more than four weeks.

    6.  Causes substantial weight loss for all users; or

    7.  Causes substantial weight loss by wearing a product on the body or rubbing it into the skin.

Those that make these claims will slip in sly “limiting phrases” that they hope that consumers will not catch.  For example, they may claim a product “helps consumers lose substantial weight without diet or exercise” or that people can take off “up to three pounds a week for a month or more.”

With this brief information, you’ll be able to spot these types of claims and spare yourself a lot of frustration with trying weight loss approaches that simply don’t work well for you.

So What Do I Do to Lose Weight and Shape Up?

Woman Checking Her Weight On A Scale

Stop the Madness!

  • Stop the Madness of frustrating yourself by cycling through endless weight loss products that don’t work! Use the Trade Commission report to spot the junk and avoid beating yourself up unnecessarily.

  • Stop the Madness of thinking that there is a one-size-fits-all way to lose weight and shape up! Look again at those movie stars. You will be hard pressed to find any two plans that are alike. Julia Roberts was concerned about her butt size.

  • Stop the Madness and start believing that a sound weight loss plan must include both good nutrition and exercise! The secret is to take in fewer calories than you burn.

This is our favorite “Stop the Madness!”

  • Stop the Madness of thinking that a good shape up and weight loss plan that fits you can’t be fun, enjoyable, energizing, and turn into a great lifestyle!

Create a Plan that Fits You

Just going on a diet is not creating a plan.

The Michigan.gov home page writers took time to help its people by addressing the issue of diets.

Noticing their suggestions will help you better identify finding a plan that can be modified to fit you.

    1.  Going “on a diet” implies that one day you will go “off the diet.”  When a goal is reached people tend to go back to “old eating habits,” put on weight, binge a little and start the diet cycle again.  Frustrating to say the least! This is another reason for a plan, not a diet.

    2.  Many diets deprive us of certain foods or whole food groups. This is unrealistic for the long term.

    3. Dieting is only half of the equation. Lifetime weight management is not just about what you eat.  It requires physical activity as well.

What Does a Good Plan for You Look Like?

Any of us that have tried dieting, exercise and other methods of losing weight realizes how easy it is to fail. As you know, lots of things can go wrong with our weight loss efforts, and when one thing goes awry, it seems to produce a domino effect.

A successful longer term weight control plan must focus on your overall health, not just on what you eat. And when something goes wrong, you need to have a good support system in place.

Did you know that most failures in life happen because we don’t have a good plan to succeed?

Let’s look at plan making and then look at what to put in your plan.

Planning for weight loss and shaping up follows a simple pattern:

  • Decide on your goal.  What is it you are trying to achieve? Why? Be specific. Write it down and post it in a place where you will see it each day.

  • Then, imagine how good you will feel and look as you move toward your goal.

  • Decide on a plan to reach your goal.

  • Pick a time when you will start. Don’t delay. Start as soon as possible.

  • Determine how you will reward yourself along the way.

  • Find others with who can you share your goal and get their support, especially when you slip up or get discouraged? (We can also help you with this support by taking advantage of our private group emails where our certified trainers can help you during your fitness journey.)

What Should be In Your Plan?

    1.  Guidance on healthy eating for weight loss.

    2.  Suggestions for improving my physical activity habits.

    3.  Ways to infuse energy into my daily routine.

    4.  No overly restrictive eating plan. Less than 1200 calories per day is not recommended.

    5.  Recommended healthy meal eating recipes.

    6.  Ways to work with my specific needs, lifestyle, or injuries.

    7.  Ways to keep the weight off once I’ve lost it.

    8.  Ongoing support tailored to my personal needs.

Use Our Professional Help (It’s Free!)

If you are tired of being trapped into using weight loss products, plans, and services that are short-lived or dead-on-arrival, join our IdealShape for Life Challenge. It’s designed to help you achieve and maintain real results by giving you the tools and strategies you need. When you join this free challenge you’ll get meal plans customized for your goals as well as workouts, and online coaching.

One of the most crucial pieces of our IdealShape for Life Challenge is also the Private Facebook community. In this community you can interact with REAL women with the same goals as you! You’ll be able to get support, feel motivated and share your success. I’ve seen so many women that will post in our communities and they say it’s the only place they feel comfortable sharing their progress pictures and success stories.

When you join this challenge you’re not just going to lose weight you’ll also be joining a community with a complete plan to help you get the kind of results you want without any of the false claims and body shame you see with other programs and trends.

You can join the IdealShape for Life Challenge by clicking on the banner below!

What about Those Models and Celebrities?

They are beautiful aren’t they? Should we try to emulate them?  Sure. Why not? They are paying a heck of a price to look like they do. Are you willing to do all they do to get in their kind of shape? They are getting paid big bucks for looking like that. If you are willing to do all that they do beyond watching what they eat, and have enough money to pay for all the extra treatments, go for it. Why not!

In the mean time, dream the dream but live with wonderful, exciting, more realistic expectations.

Remember our “Favorite Weight Loss Madness”: Stop the Madness of thinking that a good shape up and weight loss plan that fits you can’t be fun, enjoyable, energizing, and turn into a great lifestyle!

That’s the goal for us here at IdealShape. We invite you to join us and have a more enjoyable time achieving your own weight loss goals!


Lindsey Mathews

Lindsey Mathews

Head Trainer

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