Healthy Living

13 Years of IdealShape: Why We Do What We Do


First, we wanted to say THANK YOU. Thank you for continuing to amaze us, thank you for sharing your stories, and thank you for supporting us. Nothing makes us happier than seeing the impact that IdealShape has made in your life. And without you and your continued support, we wouldn’t be where we are today!

13 YEARS. 13 years since we started this journey. 13 years since we started making a difference in people’s lives. And since that date we have been able to see hundreds of thousands of lives change. We still can’t believe those numbers!

At IdealShape our mission has been “To be the simplest and easiest weight loss solution, and to help one million people to achieve their ideal shape.” We don’t believe that there is a one-size fits all person, BUT we do believe that there is a one-size fits all program, that REALLY does work.

Because diets either work temporally, or don’t work at all, we wanted to help people find healthy and easy ways to make permanent life changes. And that is how IdealShape was started. Because IdealShape isn’t a diet it is a lifestyle. We have found that by controlling your hunger with affordable AND DELICIOUS products you can regain your confidence and self-esteem so that you can live your ideal life.


“Our passion is to transform and improve lives.” There really isn’t anything as rewarding as that! Helping people find confidence in themselves really is the best! It is about finding YOUR ideal shape, achieving it, and then keeping the weight off to improve the quality of your life.


  1. Passion

We are passionate about what we do, and about the products that we create. Because like everyone else, here at IdealShape, we also have a story, and for a lot of us, incorporating IdealShape into our lives and diets has helped us on the road to our health and nutrition goals! We know it works and that is why we are passionate about sharing it with you.

  1. Work Hard. Play Hard.

Just like Rihanna says, “work, work, work, work, work, work. So me put in work, work, work, work, work, work.” We put in some serious work over here to accomplish as much as we do… but we also know how to have a little fun! Between pickleball, ping pong, random dance parties in the middle of the office, or whatever it is, we find a way to have a lil’ fun after we have worked hard. And believe it or not, this makes us more productive. Sometimes you need to stop for a minute, take a break, then get those creative juices flowing again… then get back to work. We have found that in doing this we are happier, and therefore we are able to make you happier!

  1. Learn, Teach, Innovate

We believe that it is so important to constantly be learning new things and teaching others so that we can make our company the best that it can be. We have created this environment where we can share thoughts and ideas because we know that as a collective whole we are able to accomplish more. We learn, teach, and innovate to ensure that we can continue to be original and come up with new and exciting products and programs to share with you!

  1. Finish

We always finish tasks through to the end! Cause we ain’t no quitters. And while it is important to see things through until the end, the start is equally as important. Think of a weight-loss journey as an example. You may have end goals in mind, but first you need to know where to start. We set goals and figure out what it is that we want to do, then we work day-in and day-out to accomplish our goals and meet our deadlines. Along the way we take pride in the little victories, and then we continue going. Because we are finishers. And because we want to see you finish your fitness journey, so we know we need to finish ours. Finishers only!

  1. Collaborate

We are always looking to collaborate with influential and inspiring people, because we like to try to share as many stories and reach as many as we can! Because our focus is Y.O.U.

  1. Empower

We try to empower our coworkers to be the best versions of themselves that they can be. We recognize hard work and notice each other’s accomplishments. It is all about uplifting, inspiring, empowering and being a friend. We also want to help to empower you so that you can take control of your life and incorporate positive habits that will stay with you forever!

  1. Family

IdealShape is a family-run company so family is HUGE for us. All of us employees here are a family! We work towards the same goals and only want the best for our co-workers(family)! We also like to consider our whole community of followers as family. We want to be with you throughout your journey. We laugh with you, cry with you. We share your fears and desires. We love our IdealShape family!



The women in this picture are single mothers, college students, personal trainers, olympic-style lifters, writers, body-builders, musicians, graphic designers and everything else in-between. But the one thing we all have in common? We have GOALS.

These are some of the women of IdealShape. Each woman in this picture has her own weight loss story. Each woman in this picture has been through or is still on a weight loss journey. And when you add up ALL the weight lost between these women, we have lost a total of 368 POUNDS.

IdealShape has changed ALL of our lives, and that’s why we love what we do. We want you to know that we understand you. We relate to you. We feel all your pains and struggles and celebrate your successes. We are your biggest fans and biggest supporters. We are just like you, and we LOVE you!

We created IdealShape with the intention to help an individual but then realized that so many more could benefit from our products. We found that our products and plans work and will help you not only become a healthier version of yourself, but also become a happier version of yourself. We wanted to help everyone make healthy habits that they are able to stick to FOR LIFE. IdealShape not a diet it is a lifestyle.


To say THANK YOU we wanted to kick off our Anniversary with some amazing sales! Over the course of this next month we will be holding a lot of fun sales, so make sure you are following us on all of our social channels (@idealshape facebook and instagram) so that you can stay up-to-date on the latest news and deals!

At IdealShape we have made it our mission to help you live a healthier life without having to feel the restrictions of a diet. Our hunger-blocking meal replacement shakes taste delicious and will keep you feeling full longer, so that you aren’t tempted to reach into the snack drawer as our blocker blend will control your hunger for up to three hours. It tastes so good you won’t even feel like you are depriving yourself… you may even feel like you are cheating. But the secret is out… YOU AREN’T! These shakes are only 3g of sugar or less and are 110-120 calories per shake, so you can avoid sugar highs and subsequent crashes.



Caitlin Peterson

Caitlin Peterson

Writer and expert

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